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Insights

Here Are the Key Challenges We Identified:


  • The two's goals and pain points are different: the former wants to capture more memories with the pet, and the latter seeks cathartic discipline and distraction.

  • Both personas expressed hesitation and uncertainty about bereavement care services because it's tough to quantitatively evaluate the results of psychological services. Therefore, it is hard to persuade users to use or pay for psychological services alone.