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︎ Desk Research

To get a general understanding of the current pet industry, I browsed through the available research results online.


︎Interview the Vets

Veterinarians are directly in contact with family members when pets die. To understand their opinion on the pet-loss issue, I interviewed them online.

︎Questionnaire research

I sent out questionaires to get a quantitative result of pet parents' reaction to the pet bereavement and their expectation for pet-loss-comfort .

Link to translated questionnaires and outcomes:
Pet-loss service questionare
Bereavement feeling questionare


︎Interview Pet Owners

To get qualitative results on what type of service is desired, I hosted some in-person interviews, ask participants about their pet-raising experience and their opinion on the pet bereavement.