01
The first step was to get a better understanding of the history and current state of the metaverse. If we are going to educate people about the space, it’s pertinent that we have the right context
02
The term ‘Metaverse’ has been coined to further facilitate the digital transformation in every aspect of our physical lives. At the core of the Metaverse stands the vision of an immersive Internet as a gigantic, unified, persistent, and shared realm.
03
Yet people aren't sure what the metaverse is. Based on responses from Gartner’s Marketing Survey around the consumer awareness surrounding the metaverse,
35% of respondents say the have never head of the metaverse. 38% of respondents say they have heard about the metaverse, but not sure what it means. 21% of respondents think they understand, but may not be able to describe it to others.
patterns
Through the research, a few common themes started emerging.
01
There’s no centralized place to learn and understand about the metaverse
02
People get overwhelmed when there is too much information being presented to them about a new topic
03
The metaverse is experiential but it’s not explained in an experiential way.